Award winning integrated campaign for Ted Baker Eyewear – YCN Awards 2011

Branded vinyl decals used within optical retail outlets stocking Ted Baker
(use on glass, mirrors, doors, countertops, floors etc)

Ted's Little Black Book packaging with internal wolf whistle speaker button in cover

Items within Ted's Little Black Book - Ted Tacs for kissable breath and a public health warning
card inviting customer to download free Ted's Little Black Book app from iTunes

Ambient advertising using vinyl decals in shopping malls and outside Ted Baker stockists

Ted's Little Black Book app available free from iTunes

Sample of app visuals showing 'kiss' rating for contacts, dates and venues